Jodie Tapper - Soul Flexible Online App and Soul Flexible Studio

In the latest episode, I had the pleasure to talk to Jodie Tapper of the Soul Flexible Online App and Soul Flexible Studio in Harrisdale, Western Australia (and my first guest from WA!)

The Soul Flexible App offers online access to classes run by fully certified Pilates instructors and educators from around Australia. These instructors come from diverse backgrounds and training schools, but share a common passion for delivering high-quality Pilates classes on demand.

I’m really excited to talk with an entrepreneur that is doing something different by building a business online, where the potential is vast, but the competition is real! In this interview we talk about how Jodie is carving out a niche in her corner of the internet.

(and look out for some Wunda Chair and Tower classes that I will be filming for the app soon!)

In this interview we talk about:

🌟 How Jodie got into Pilates after becoming injured in her corporate career. 

🌟 Why she decided to start an Online App and how Soul Flexible Online came to fruition with the help of her business (and life) partner

🌟 How her mentors have shaped her as a teacher

🌟 How she has struggled with burnout and feelings of isolation and how she has worked through it

🌟 How she combines running a home studio with developing the Soul Flexible Online App.

🌟 The hard work (and technology headaches) that comes with the territory of launching an app.

🌟 How the demographic for the app has changed over time.

🌟 How she collaborates with teachers to build the business

🌟 How she sees her business growing in 2 and 5 years

🌟 Her thoughts on the current state of the Pilates industry

 

Thank you Jodie!